With Customer Responsiveness (CR) becoming an intrinsic part of the Avaya GlobalConnect culture and the company fostering a movement that brings together some of India?s best practitioners of CR, I have had the opportunity to know and appreciate its benefits.
As an organization that has been ?walking the talk? and living the value of Customer Responsiveness within its own domain, even as it shares its goodness with the world, Avaya GlobalConnect has gained significant insights and perspectives on this most coveted of business goals in recent times.
In the last few years, the company has also created a platform ? the CEO Forum for Customer Responsiveness ? where like-minded organizations can share their experiences with Customer Responsiveness, in order to build a national eco-system where this corporate virtue thrives. Besides building a repository of Business Practices that promote Customer Responsiveness and making it available to Indian businesses, Avaya GlobalConnect has also introduced a unique set of recognitions that spotlight the ?best of the best? proponents of Customer Responsiveness across the Indian corporate landscape.
The prestigious Avaya GlobalConnect Customer Responsiveness Awards (now in their sixth year), have raised the bar for customer delight, and inspired organizations to lift the user experience to new levels. Introduced by Avaya GlobalConnect for the first time in India, in collaboration with the country?s leading economic daily, The Economic Times, the Awards have developed a Framework against which organizations can benchmark their Customer Responsiveness strategies and compete against companies that have been successful in taking CR to the next level.
The overwhelming participation of companies in the Awards initiative have shown us just how seriously Indian organizations think about and practice Customer Responsiveness. Across vertical industries?from BFSI (Banking, Financial services and Insurance), Travel and Transportation, Pharmaceuticals, IT-BPO, Retail, Manufacturing, to Healthcare ? companies have embraced Customer Responsiveness with alacrity and are continuing on this exciting journey.
This time around too, the Awards will be presented to companies that have shown unstinting commitment to Customer Responsiveness and measured high on a stringent evaluation procedure drawn up by leading business intelligence and market research firms in the country.
We hope you will participate in the Avaya GlobalConnect Customer Responsiveness Awards 2009 and lend strength and credibility to the endeavour.
Anil Nair
Managing Director, Avaya GlobalConnect Ltd.
