Intelligent Out Calling Solution: Proactive Sales Deliver Value

Integration of the customer database with the communications networks also makes it possible to proactively contact customers with intelligent out calling tools that are customer-driven. For example, allowing customers to set flags on their balances, below which they’ll receive a call from an automated dialer and be able to take immediate action (“Your balance is below Rs. 5000. Press 1 to make a transfer from another account”). Once the customer sees the value in receiving this call, banks can leverage the opportunity for up-sell services (i.e. changing loan rates, etc.).