Customer Acquisition and Lead Management
For the insurance companies, cost of customer acquisition is very high, Insurance companies use media related promotions to generate interest as well as awareness of life insurance requirements, Managing the leads generated through such promotions and various.
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Premium Renewals of Existing Customers
Every insurance company has only two sources of revenue, viz., new insurance premiums and renewals. Since most of the insurance companies are new, new premiums are the primary source of revenue.
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Self Service for Insurance Agents and Customers
Seventy percent of the life insurance policies are sold through agents/advisers. Bank assurance, the other channel through which policies are sold is still in a nascent stage in India.
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Multi-Channel Contact Center
With the insurance industry targeting young Indians (average age 24 years), it is extremely important for the industry to offer services on delivery channels which this age category is more comfortable with.
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Increase Efficiency in Enterprise Communication while Maintaining Low Cost of ownership
As part of their expansion strategy, insurance companies are opening branches in Tier II and Tier III locations. These locations require communication equipment for interacting with customers & for inter-office communication.
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Training of Insurance Agents
IRDA mandates 100 hours of training prior to issuance of license to an individual to operate as an insurance agent. Insurance companies recruit self employed individuals as agents and often sponsor the training charges.
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